The team behind
the revolution.

As a visionary serial entrepreneur, Martin Kemmer has revolutionized the system economy hospitality sector with over 25 innovative ventures. His portfolio spans from digital solutions to sustainable real estate projects. His passion for innovation and sustainability is shaping the future of the industry. As the founder and managing partner of Place Value GmbH and it4me GmbH, he has made significant pioneering contributions to the digital transformation and sustainability of the hospitality sector. Martin Kemmer is a leading expert in the application of artificial intelligence in hospitality and is actively shaping the future of guest experiences.

Daniela Schade is an experienced expert in the hotel and mobility industries. She began her career with Steigenberger and InterContinental Hotels and later joined the AVIS Group, where she held various management positions. After completing a part-time degree in business administration, she returned to the hospitality industry and took on increasing responsibilities in marketing, distribution and revenue management at Accor in Munich as Director of Sales. Her role as the first woman on the management board of Accor in Germany highlights her success and leadership strength. At Deutsche Hospitality, she served as Chief Commercial & Distribution Officer. Daniela Schade is currently Managing Director at Place Value and responsible for operational business. Her expertise includes digital transformation in the hotel sector, building international platforms, and shaping the future of the hotel and mobility industries."

Thomas Kemmer is a project developer with a background in natural science and business administration. This interdisciplinary background enables him to combine analytical thinking and technological expertise with economic planning. He focuses on the development of sophisticated real estate projects, particularly in the area of hotel special-use properties. Over the last ten years, he has successfully built up the IT, procurement, facility and energy management areas. He uses strategic foresight and a pragmatic approach to design future-oriented projects from conception to realization. His versatility and innovative strength make him a reliable source of inspiration in real estate development.

Sebastian Kemmer brings extensive expertise in real estate and construction law as well as financing consultancy. He combines many years of experience in tax, social security, labor, franchise, data protection, sales, and contract law with a practical approach focused on tailored solutions. His work in international business law firms has given him in-depth insight into the expectations and needs of stakeholders, particularly in financing and corporate transactions. With a clear focus on practical solutions, he lays the foundation for sustainable success. Sebastian Kemmer represents legal expertise with strategic foresight—always committed to aligning interests and achieving the best outcomes for his clients.

Tobias Matussek has many years of experience in IT structures and technical system support. Since 2019, he has played a key role in shaping the IT infrastructure of the corporate hotel industry – from technical equipment and support processes to the management of complex system landscapes in the hotels. His in-depth knowledge is based on practical experience and previous academic studies in computer science. Thanks to his strong technical understanding, he is one of the key contacts in the company and regularly supports cross-departmental projects. He also brings his training as a media designer to bear in visual communication and supports design tasks in the print and non-print areas.

With over 25 years of industry experience in international chain hospitality and the online travel sector (OTA), Oliver Göcking is a seasoned expert in revenue management, sales, and hospitality. He stands for a data-, market-, and needs-driven sales approach – in both B2B and B2C environments. His profile is defined by in-depth expertise in (key) account management, strategic business development, and the implementation of complex sales and digital transformation projects. Thanks to his comprehensive market knowledge and many years of experience in managing key accounts, he offers proven expertise in the international sales landscape – further strengthened by his deep understanding of modern revenue management.

With over 20 years of experience in the hospitality and tourism industry, Imke Rottschäfer stands for a data-driven, user-centric and brand-strategic approach to digital marketing and CRM initiatives. Her strength lies in designing holistic guest experiences across the digital guest journey – from awareness and personalized communication to long-term loyalty. Previous roles with major international hotel groups have shaped her analytical and strategic view on CRM ecosystems, loyalty programs and cross-channel campaigns. With a strong sense for brand identity and a deep understanding of today’s travelers, she creates communication solutions that resonate emotionally and deliver measurable impact.

Sebastian Fissenewert has more than fifteen years of leadership experience in hotel management, with a clear focus on revenue optimization, operational excellence, and strategic process development. As Director of Operations, he is currently responsible for cross-functional hotel operating structures and pre-openings. Prior to this, he gained many years of experience as General Manager in various 3- to 4-star hotels. He has first-hand knowledge of industry-specific challenges such as volatile occupancy rates, complex banquet operations, and the management of efficient guest services. His expertise ranges from revenue analysis and M&A processes to leading cross-location teams—always with an eye on economic efficiency and high guest satisfaction.

Tobias Genz is a business graduate with around 20 years of experience in negotiation and strategic purchasing. In senior positions, he was responsible for purchasing volumes in the hundreds of millions. His focus is on the efficient, sustainable design of complex purchasing processes along the entire source-to-pay process—from supplier selection and contract negotiations to invoice verification. With an eye on product availability, stable supply chains, and transparent cost structures, he develops customized concepts that noticeably reduce the operational workload. In doing so, he always keeps industry-specific challenges in mind, such as fluctuating capacity utilization, seasonal demand, and high quality requirements.

Marcus Matussek, as a certified facility management specialist, combines extensive expertise in building technology and modern facility management. Since 2019, he has been driving innovative processes as Technical Director of the Place Value Group, focusing on durability and efficiency. Since 2014, he has been shaping standards for maintenance and technical infrastructure as the hotel technical director in a corporate hotel. With his expertise in technical procurement as well as his role as a fire protection and safety officer, he ensures comfort and maximum safety. Marcus Matussek actively advances the sustainable development of building technology, laying the foundation for a guest experience that seamlessly combines modern technology with exceptional standards.